Global Business Expansion Strategist · Founder of ABIA
A journey of vision, purpose, and enduring impact —
across Asia, Europe & the Middle East
Some stories leave a mark — this is one of them
With over 25 years of experience in cross-border market strategy, business opportunity integration, and high-level resource orchestration, Venus specialises in cross-industry collaboration, international project planning, brand globalisation, and strategic engagement between governments and institutions.
In recent years she has focused on providing full-spectrum "go-global" consultancy for enterprises — helping cultural, tourism, technology, and manufacturing brands successfully enter Korea, Europe, and the Middle East. Every chapter of this journey has been shaped by a quiet conviction: that meaningful work, done with integrity, becomes its own legend.
Bridges between cultures are not built with contracts alone —
they are woven from trust, vision, and the quiet courage
to leave something worth remembering.
A path shaped by purpose — and the belief that every great story begins with a single bold step
Asia-Pacific Business Innovation Association (ABIA)
Founded and leads the annual APEC Digital Trade & Business Innovation Forum, connecting Asia-Pacific digital trade, cultural exchange, and innovation collaboration.
@abia.network on Instagram ↗
Independent Advisory
Provides end-to-end overseas market expansion services including market research, brand positioning, cross-border partnerships, and compliance guidance. Successfully assisted cultural, tourism, technology, and manufacturing enterprises in entering Korea, Europe, and the Middle East.
Legend V Global Communications & 虹本朗喬企業策劃
Provided strategic advisory and management services for cultural tourism and wellness industries. From 2019, expanded into metaverse and emerging technology business planning and implementation.
Strategic Consultancy
Delivered one-stop business planning and market services for overseas companies entering China, and Chinese companies expanding internationally.
Hong Kong Exchanges · HKUST · Ming Pao Media
Senior Executive in International Affairs at Hong Kong Exchanges and Clearing (HKEX), Director of Special Projects at HKUST, and Special Business Development Director at Ming Pao Media Group.
Six pillars of cross-border excellence
Navigating international markets with precision and cultural intelligence
Full-spectrum advisory for enterprises expanding beyond borders
Positioning brands for resonance across diverse cultural landscapes
Building bridges between industries, cultures, and institutions
Structuring complex multi-market projects from concept to execution
Strategic alignment between private enterprise and public institutions
Fluent across three languages and cultures
Fluent
Native
Native
Every great collaboration begins with a conversation.
Feel free to reach out for partnerships, speaking engagements, or strategic inquiries.
Representing the Asia-Pacific Business Innovation Association (ABIA)
Venus Lean and ABIA are committed to advancing the United Nations Sustainable Development Goals, with a particular focus on SDG 8 (Decent Work and Economic Growth), SDG 10 (Reduced Inequalities), and SDG 17 (Partnerships for the Goals).
